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By K. Dale

Anatomising Embodiment and enterprise concept explores the connection among the human physique and the advance of social conception approximately firms and organizing. The technology of anatomy is taken as a trend for wisdom either one of the human physique and/or firms, and the dual symbols of dissection--the scalpel and the mirror--are used to appreciate the creation of information approximately companies.

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Anatomising Embodiment and Organization Theory

Anatomising Embodiment and company thought explores the connection among the human physique and the improvement of social idea approximately corporations and organizing. The technology of anatomy is taken as a development for wisdom either one of the human physique and/or agencies, and the dual symbols of dissection--the scalpel and the mirror--are used to appreciate the construction of data approximately firms.

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This is the vision held up by Demi Moore's character in the film Disclosure, from the novel by Michael Crichton (1994), when she speaks of the company's vision: `What we're selling is freedom. We offer in new technology what religion and revolution have promised but never delivered: freedom from the physical body. Freedom from race and gender, from nationality and personality, from place and time. Communicating by cellular 'phone and handheld computer, PDA and built-in fax modem we can relate to each other as pure consciousness'.

Lavater's On Physiognomy ran through eighteen editions from 1775 to 1885. The captain of the Beagle, a disciple of Lavater, was very reluctant to allow Darwin on the expedition to South America because he doubted whether anyone with Darwin's nose could have sufficient energy and determination Social Theory and the Body 35 for the voyage (Darwin's own account of it in 1887, vol. 1, pp. 59±60, Synnott, 1993)! By the end of the nineteenth century, anthropology had largely changed from measuring and classifying to listening and watching, although it is still possible to see in twentieth-century anthropological work interest in the body linked with a particular `western' perspective on knowledge and control, which was discussed briefly in the first chapter and which will be developed in Chapter 4.

Denigration of `leakiness' is also seen in the imagery of the computer virus and the lack of structure of the Internet itself, compared to the `penetrating' power of the (male) computer hackers (Lupton, 1995). The `cyborg', the hybrid between human and machine, became a major symbol in late-twentieth-century society and culture. It embodies these anxieties in the different ways it has been conceptualised. One side of the cyborg dreams of fluidity, multiplicities and the blurring of boundaries between self and other.

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